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Market intelligence and research company with 35 years of experience.

Segmenta was one of the pioneers in Latin America in the development of market research panels in collaboration with brands and the retail industry. For more than 35 years, we have analyzed information and developed insights to improve company's strategies and find the best business opportunities.

All of this is possible thanks to a specialized, multi-disciplinary team of experts, specifically recruited to convert data into reliable information.

More precision in less time.

Our structure is lean and flexible. Combined with the latest technologies in research and machine learning, we are capable of delivering results quickly.

Absolute reliability, just like the results we provide.

A deep understanding of our client’s business and needs allows us to deliver the most complete and exact results. And in this line of work, Segmenta is a true reference for the industry.

Adapting, to keep on growing.

Even more important than offering a variety of services is being open to change and adapt our solutions to the needs of each client. With the proximity that Segmenta offers, we can deliver customized results.


Passion and commitment for being much more than just a source of information for your company.

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Processes that improve constantly.

Those who choose to work with Segmenta are choosing a process with a culture of continuous improvement. We are closer, we listen to your needs and we look for solutions that maximize your results.


Step 1

Segmenta team meets with the client to listen to their needs and concerns.

Step 2

Our team of experts discusses the client’s needs. We evaluate whether existing solutions meet the requirements or if a new alternative should be designed. An action plan is proposed.

Step 3

We propose a course of action and receive feedback from the client to tune up the details and finally decide which path to take. In this stage, we may develop simulators and pilot projects.

Step 4

We deliver complete results. We fully commit to understanding them side-by-side with you and to supporting you throughout your decision-making processes.

Step 5

Culture of continuous improvement. We are always improving our products and widening their scope.


The best tools to achieve the best results.

We use advanced technology for market research, enabling us to collect a large volume of data in less time. Through machine learning, we automate the maximum of analytical functions and processes, allowing our team to focus solely on interpreting the most relevant data and obtaining the most critical insights to meet your business’s needs.

If you want to know more about our quality policy click here.


Multi-disciplinary team to deliver unique results.

In addition to breathing research, data and consumer information, our team of experts is multi-disciplinary. This highly diverse background, along with a collaborative work environment allows Segmenta to understand each client thoroughly and provide assertive results.

  • Mathematicians
  • Data Scientists
  • Advertisers
  • Communicologists
  • Economists
  • Engineers
  • Statisticians
  • IT professionals
  • System professionals
  • Marketing professionals
  • Actuaries
  • Business administrators

Segmenta is a company that has always learned from its clients

Message from our CEO

Segmenta is a company that has always learned from its clients, employees, the market evolution and technologies. This learning process has led us to a fast-paced growth, expanding to new industries, other countries, and integrating new methodologies that have allowed us to be at the forefront in delivering business intelligence to our clients.

Miguel Enrique Argáez Valencia, CEO

The information that you need, complete and customized.

We are a trustworthy source of information, complete and essential, to provide a better understanding of your market, identify opportunities and make the best decisions for your business.

Quer ser nosso cliente? Fale conosco.